Kylian Mbappé just scored his 10th goal of the 2026 FIFA World Cup. The French forward has now accumulated 20 career World Cup goals across three tournaments, four in 2018, eight in 2022, and at least eight in 2026, placing him among the top three all-time scorers in the competition’s history.

For the crypto industry, though, the bigger story might be what’s not happening on the sidelines. The world’s most-watched sporting event, featuring arguably the planet’s most marketable athlete, has essentially zero visible connection to digital assets.

Mbappé’s numbers are genuinely ridiculous

Mbappé’s 9th and 10th knockout-stage World Cup goals set a new all-time record, surpassing legends like Brazil’s…