Crypto just scored its biggest mainstream sports deal yet. Kraken was named FIFA’s Official Crypto Exchange Supporter on June 9, 2026, marking the first time a cryptocurrency exchange has held an official role at the World Cup.

The partnership arrived during a tournament already buzzing with crypto activity, from fan token trading to prediction market wagering that hit seven figures on individual matches.

Fan tokens and prediction markets heat up

Prediction markets, particularly Polymarket, reported significant betting volumes throughout the group stage. The England vs. Panama match alone drew $1.76 million in wagers.

That’s notable for a match involving Panama, a team that ultimately finished last in Group L….