For the first time in the tournament’s near-century of history, a crypto exchange sits inside FIFA’s official partner ecosystem. Six billion viewers, sixteen host cities, one industry trying to prove it has outgrown the arena-naming era. Here is what the deal actually is, and what it has to survive.
Summary
- Kraken became FIFA’s first official crypto exchange supporter, marking the first time a crypto exchange has joined the tournament’s official partner ecosystem.
- The partnership focuses on fan engagement through activations, education, and onboarding as Kraken looks to turn World Cup viewers into long term users.
- The sponsorship reflects a more regulated and compliance…
