Kraken’s Bunq Bet and the Global Race for Crypto Users

In brief

  • Kraken’s Brett McLain said the exchange was able to embed its service into neobank bunq’s platform within a matter of weeks.
  • Bunq approached Kraken at the “11th hours,” he said.
  • The solution could drive user growth as Kraken eyes an initial public offering.

Crypto exchange Kraken is willing to hit some pretty tight deadlines, as the exchange works to elevate its brand and market share through a new business solution dubbed Kraken Embed, according to the company’s Head of Payments and Blockchain Brett McLain.

In an interview with Decrypt, McLain said that Kraken’s recent tie-up with bunq, a Netherlands-based neobank, was the result of a last-minute shift—and a blueprint for how the company could expand its presence…

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