Kraken just landed one of the most coveted sponsorship slots in global sports. The crypto exchange was named the official crypto exchange supporter of the 2026 FIFA World Cup, a tournament that kicks off June 11 and runs through July 19 across the United States, Canada, and Mexico.

The announcement, made on June 9, 2026, positions Kraken in front of what will likely be the most-watched sporting event in history. This year’s expanded 48-team format means more games, more eyeballs, and more opportunities for a crypto brand to embed itself into mainstream consciousness.

The biggest stage meets the biggest exchange deal

Kraken’s deal is specifically focused on delivering fan-facing experiences in the US and Europe….