The flurry of jersey patch announcements have kept me and plenty others in the college sports space busy. Here were a couple things that caught my eye:
Kansas partnering with a crypto company: When I heard KU’s jersey patch was going to be a cryptocurrency (Ripple’s XRP), my first reaction was some variation of “Wut?”
Crypto companies previously worked their way into college sports. Heck, Cal announced a 10-year field naming rights deal with FTX in 2021. That lasted all of about 13 months before FTX went bankrupt and the deal was suspended in November 2022.
The Kansas deal has inherent ties to the school. Ripple CEO Brad Garlinghouse is a Kansas grad and former student body president. I still asked Kansas AD Travis Goff about the…







