Jumia: Why Management Needs To Stop Penny-Pinching And Start Investing In Growth Again
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Article thesis
In our most recent article on Jumia, we argued that it will be key to look at the continued impact from the business mix shift and cost efficiency measures that Jumia’s (JMIA) management implemented in late 2019. We also argued that management should not solely focus on cost-cutting at the detriment of its growth opportunities.
While 2020 results still showed robust top-line growth in marketplace revenue of ~20% vs 2019, that growth slowed…
