JPMorgan Cuts Price Target to $157 as Wall Street Weighs 2026 Catalysts
December 18, 2025 — Procter & Gamble (NYSE: PG) shares traded lower on Thursday as investors digested fresh sell-side research updates and recalibrated expectations for 2026. PG was last seen around $145.5, down roughly 1.6% on the session, after closing $147.81 on December 17. [1]
The day’s PG-specific headline flow is less about a single operational surprise and more about where analysts think “fair value” sits after a difficult 2025 for many defensive consumer names—and ahead of several clear catalysts for P&G in early 2026, including a CEO transition on January 1 and an anticipated earnings call on January 22. [2]
PG stock snapshot on December 18, 2025
A few numbers are anchoring today’s conversation:
- Price (Dec. 18): about…
