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Is there such a thing as a share that you should hold for ever?

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Is there such a thing as a share that you should hold for ever?

In the black: Diageo’s wide range of drinks, promoted by Mad Men’s Christina Hendricks, allows it to adapt to changing tastes
As investors, we are often enticed by the latest promising company set to take off and make us a fortune. Or lured by a much-hyped…

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