Is Spotify’s 2026 Price Hike and Premium Video Push Reframing the Investment Case for SPOT?
- Spotify recently announced that it will raise U.S. subscription prices in the first quarter of 2026, while also rolling out premium-only music videos in the U.S. and Canada to more directly compete with YouTube.
- This combination of higher pricing and added video features highlights Spotify’s effort to increase what paying customers receive while testing how much flexibility it has on pricing.
- We’ll now examine how Spotify’s upcoming U.S. price increase shapes its investment narrative around user monetization and product expansion.
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