Is Retail Ready for a World Where Crypto is just Another Way to Pay?
Not too long ago, the thought of walking into a store and buying a pair of jeans with Bitcoin or any other kind of cryptocurrency would have sounded like science fiction — but yesterday’s novelty may be turning into tomorrow’s go-to payment method.
For retail leaders, the question is no longer if cryptocurrency payments will matter, but when and how they should prepare as evolutions in payments innovation, policy and consumer trends merge to forge retail’s future. However, that when may still be some time in arriving: while 65 million U.S. adults own cryptocurrency, few use it for payments. In fact, retailers that are adopting crypto — and there are a few, including some major names — may be doing so at the moment…
