• Royal Bank of Canada recently launched GoSmart through RBC Direct Investing, a mobile platform offering 50 commission-free trades a year, recurring ETF investments, and rapid account setup, promoted via a Super Bowl campaign and a live Reddit AMA.

• This move highlights RBC’s effort to deepen its reach with newer self-directed investors by pairing low-cost trading with a highly accessible digital experience.

• We’ll now examine how GoSmart’s commission-free trading and mobile-first design may influence Royal Bank of Canada’s broader investment narrative.

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To own Royal Bank of Canada, you really have to believe in its core…