Is Influencer Marketing Still Effective for Crypto in 2025?
Crypto marketing has undergone radical transformation over the past decade. From grassroots campaigns and community forums to sophisticated PR strategies and omnichannel funnels, the marketing landscape for blockchain projects has matured rapidly. But one strategy has remained consistently popular—and controversial: influencer marketing. While some hail it as a high-impact growth lever, others question its transparency, ROI, and long-term viability.
As we navigate through 2025, the question arises: Is influencer marketing still effective for crypto projects? The answer lies in understanding how the influencer space has evolved, how blockchain brands are using it now, and what makes it work in the context of modern crypto audiences.
