Is H&R Block’s (HRB) Free Tax Pro Review Trial Redefining Its Hybrid Moat In Tax Prep?
- In early January 2026, H&R Block announced that new clients using its paid DIY online tax products can access Tax Pro Review at no additional cost through February 15, adding professional review to its digital filing experience amid growing tax code complexity tied to measures like the One Big Beautiful Bill Act.
- This move highlights H&R Block’s effort to close the gap between pure DIY and fully assisted filing, using its 10,000-office network and digital tools such as AI Tax Assist to offer an integrated hybrid tax-preparation experience.
- Next, we’ll examine how bundling Tax Pro Review with paid DIY products could reshape H&R Block’s investment narrative and competitive positioning.
Trump has pledged to “unleash” American oil…
