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• If you are wondering whether Celsius Holdings at US$35.25 is starting to look interesting or still too expensive, the key is to understand what the current price actually implies about its value.

• The stock has been choppy, with a 1.1% move over the last week, a 15.1% decline over the last month, a 26.2% decline year to date and a 5.3% return over the last year. These shifts can change how the market views both its potential and its risks.

• Recent coverage has focused on Celsius Holdings as a fast growing beverage name in a competitive energy drink market, and on how investor expectations have adjusted after a…