Is AI a threat for the Alphabet stock price — or an opportunity?

Google office headquarters
Image source: Getty Images

AI has made big waves in the stock market but many investors are still trying to figure out what it means for some of the biggest companies on the planet. Take Google parent Alphabet (GOOG, GOOGL) as an example. On one hand, some investors have grown nervous about what AI usurping search as a digital navigation tool could mean for Alphabet’s profits – and its stock price.

On the other hand, AI could be a potential game-changer for Alphabet, in a positive way. It already has deep technical expertise and a large base of regular users.

AI may help it cut costs, while also improving the range of services it offers users and helping them spend even more time engaging with Alphabet’s products…

Source link