Investing in Nature is a Strategy, Not a Donation: Pronatura
Q: What is Pronatura México’s core mission and how does it create tangible value for the environment and society?
A: Pronatura’s mission is to conserve priority ecosystems in Mexico and Latin America. A key operational model that sets us apart is our collaboration with the private sector. Our premise is simple yet transformative: investing in nature is a strategic investment, not a donation.
We do not create one-size-fits-all solutions; instead, we align our objectives with private sector goals. Through alliances focused on water, climate change, and conservation, we move away from traditional NGO models that rely on donors. To meet global goals, such as limiting the temperature increase to 1.5°C, mobilizing private investment is…
