As part of Outset PR’s Web3 communications talks, the agency founder Mike Ermolaev recently spoke with Jamie Elkaleh, CMO of Bitget Wallet, about how marketing changes when a crypto wallet evolves from a trading tool into a broader financial interface.
Summary
- Crypto marketing is moving towards utility-driven adoption, where product experience and real-world usability play a central role.
- Regional differences increasingly shape communication strategies, as adoption patterns, regulations, and user expectations vary between markets such as Asia and the West.
- As the industry matures, both media narratives and market movements are becoming more influenced by verifiable data,…
