By Tom Bergin
For years, Donald J. Trump has followed a simple playbook for making money: He lent his marquee name to a product, a company or a real estate project, often invested little to no money in it, touted it heavily, and waited for the cash to pour in.
Since mid-2024, when he was campaigning for what would become his second presidential term, Trump and his family have applied the same template to the freewheeling world of cryptocurrency – with spectacular results.
