The UK’s Financial Conduct Authority (FCA) is widening its focus beyond crypto firms and toward the organizations helping promote them.

In a letter to Premier League clubs, the regulator warned that partnerships with unauthorized crypto companies could expose consumers to harm, lend credibility to unlawful businesses, and potentially create legal risks for clubs themselves.

That shift reflects growing concern over how crypto products reach consumers. With 13 Premier League clubs already linked to crypto-related sponsors, regulators appear increasingly focused on distribution channels rather than issuers alone.

Football clubs offer visibility, trust, and access to large audiences, making them an increasingly important…