Human Support Builds Safety, Trust, and Loyalty in Crypto
“Not your keys, not your crypto” is a well-known message that urges people to maintain full control, including with self-custody, whether through cold storage or a hot wallet. However, self-custody is not without risk. Take this ubiquitous story in the crypto space: a user received free tokens in an airdrop and interacted with them, but a malicious contract was concealed in the transaction. When they clicked ‘approve,’ the scammers received full access to their funds. All their assets were drained in minutes, and with neither support nor a help desk, everything disappeared for good.
Self-custody puts all the responsibility on the user. Yes, they have control, but they can lose all the funds in their wallet with a single wrong…
