President Donald Trump launched his $TRUMP memecoin in the days leading up to his second inauguration, ushering in a pro-crypto administration – and a lucrative family business.

The venture that netted Trump hundreds of millions of dollars last year, part of overall crypto gains that topped $1 billion.

Most $TRUMP memecoin investors weren’t so lucky.

$TRUMP was an instant success, catapulting to a $15 billion market valuation, according to CoinMarketCap. It’s now worth just $400 million – a 97% implosion.

But the memecoin’s price is meaningless to Trump. Even as his…