Getting someone to open an exchange account is one acquisition problem. Getting them to trust you with their money, on the other hand, is a bigger one. 

Your ads might generate registrations, but your trading dashboard stays quiet. This isn’t good. Before you buy more traffic, you should check what those campaigns actually acquired: people comparing exchanges, bonus hunters, or traders with an actual reason to use yours. 

Effective crypto exchange marketing connects the audience, offer, and trading experience. Here is how you can build paid campaigns around funded accounts and trading activity. 

Target trading intent

Someone who reads Bitcoin news frequently isn’t necessarily ready to use an exchange or…