How to keep investing simple (and fun!) with this timeless strategy

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Investing doesn’t have to feel like solving a Rubik’s Cube blindfolded. In fact, some of the most successful portfolios are built on one deceptively simple idea: the core and satellite strategy.

It’s a framework used by many experienced investors to keep things clear, diversified, and yes—even a little bit fun.

Let’s break it down.

What is core and satellite investing?

Think of your portfolio like a planet. The ‘core’ is the stable centre, typically made up of low-cost, broad-market ETFs that offer instant diversification. The ‘satellites’ are the exciting moonshots: individual stocks or niche ETFs that can deliver extra returns if they perform well.

This structure is brilliant…

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