How to be a crypto CMO and keep your sanity (mostly)
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You can always spot the crypto CMO. They’re the ones with a twitch in their eye, a forced smile, and at least one draft email trying to explain (against all odds) why this company is a ‘game-changer.’ Meanwhile, the CFO treats marketing like an optional subscription he forgot to cancel. The CEO is pitching ‘the next big thing,’ which sounds suspiciously like the last big thing. The investors? Already out, sipping cocktails somewhere tax-friendly.
Every early-stage crypto company sounds big until…
