How The World’s Richest Families Are Investing In Uncertain Times

In a world increasingly defined by economic friction, geopolitical tension, and technological acceleration, the wealthiest families on Earth are rewriting the rules of investing. According to Goldman Sachs’ new Family Office Investment Insights Report, which surveyed 245 global family offices managing billions in assets, the dominant theme in 2025 is one of measured offense: balancing protection against tail risk while moving decisively into sectors like technology, infrastructure, and private credit.

Here are five key insights from the Goldman Sachs report and how they reflect the strategic mindset of the world’s financial elite:

Geopolitical Conflict Is the Top Risk and Gold Is…

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