How Tahini’s Grew With Crypto
Table of contents
- 1. Q1. Tell us briefly how Tahini’s started and what made you choose a fast-casual Mediterranean concept.
- 2. Q2. In 2020, you began allocating cash reserves to Bitcoin. What convinced you to take that step at a time when many hospitality businesses were retrenching?
- 3. Q3. How does Bitcoin function as a deliberate growth lever for Tahini’s rather than just a speculative holding?
- 4. Q4. Practically speaking, how do profits flow from store revenue into Bitcoin and then back into store openings, marketing or operations?
- 5. Q5. Has your Bitcoin policy changed the conversation with prospective franchisees? Are people signing up because of the treasury strategy?
- 6. Q6. As you expand into the U.S., will franchise…
