How the crypto crash unraveled multimillion-dollar soccer sponsorships, sent fan token prices tumbling and brought greater scrutiny to the relationship between clubs and digital assets.
Crypto companies poured millions into soccer sponsorships during the boom, putting their names on shirts and launching digital products aimed directly at supporters. Then the market crashed.
Some crypto firms collapsed, sponsorship deals fell apart and fan tokens linked to some of Europe’s biggest clubs plunged in value. But despite the fallout – and growing scrutiny from regulators – crypto never completely disappeared from the sport.
CNBC’s Tom Chitty examines what happened when soccer’s crypto boom unraveled, how clubs and supporters were affected,…
