“Location, location, location,” they used to say. Today, this mantra takes on a new dimension: a good location is no longer defined solely by its street or storefront, but by a combination of precise metrics.

For instance, an investor can now compare two properties of identical surface area within the same district, but featuring:

• daily pedestrian traffic differing by +30%
• more or less optimized transportation accessibility
• competitive density that is more or less saturated
• potential for transformation or change of use
• target consumption scores that are higher or lower

These data, accessible through specialized tools like Data-B, allow for the assignment of a score to each asset, with indices of risk, return, and compatibility with a…