How Dubai’s crypto rulebook is changing the game | World News
Dubai’s new VARA marketing rules aim to eliminate misleading crypto promotions and build trust in the virtual asset space/Image: File
TL:DR: Dubai’s Virtual Assets Regulatory Authority (VARA) now mandates marketing rules that prioritise consumer safety and full transparency. Only licensed crypto firms can promote to UAE audiences, including through foreign influencers. The new regulations restrict risky tokens, flashy promises, and unclear disclosures. Firms must archive all campaign material and influencer contracts for 8 years. With heavy penalties and audit requirements, Dubai is transforming how crypto brands interact with the public.
A Global Crypto Capital in the Making
When Dubai first entered the crypto race, it wasn’t the…
