How Crypto Is Redefining the Business Model Behind Sports Piracy
Anyone who works in sports broadcasting knows how demanding and unpredictable the fight against piracy can be. It is a shared challenge. We all work hard to protect content, strengthen platforms and stay one step ahead. Yet the problem continues to evolve, and not simply because criminals have become more sophisticated. It is evolving because the conditions around us have changed in ways the industry did not fully anticipate.
For many years, our attention stayed on the familiar pieces of the piracy puzzle. We chased illegal streams, removed domains and blocked apps. All of this remains essential. However, while we were focused on the front end, the financial engine that powers piracy quietly transformed. Today, a…
