A thumping electronic beat provides the soundtrack to the video as Nigel Farage appears in front of a bank of screens.

At first glance, it could be yet another of the Reform UK leader’s “second jobs” – whether promoting gold as a pension fallback or recording Cameo videos. And in a sense, it is: Farage is promoting a £2m cryptocurrency purchase by a company in which he has £215,000 invested, Stack BTC.

“So we are about to place our bitcoin order,” says Farage with a smile, drawing on the communication skills honed as a politician and GB News anchor.

After pressing a button, he shrugs theatrically as a bugle marks the “purchase” before the clip cuts to him standing on a roof with Kwasi Kwarteng, the former Tory chancellor…