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Have we been measuring crypto adoption all wrong?

Have we been measuring crypto adoption all wrong?

Paul Quickenden


PAUL QUICKENDEN

NZ Country Manager

Swyftx

For much of crypto’s history, we’ve relied on a fairly simple set of indicators to judge whether the industry is succeeding. We look at wallet numbers, exchange accounts, trading volumes and investor participation. Those measures have become the shorthand for adoption because they tell us how many people are actively engaging with digital assets and they’ve served the industry well…but I’m beginning to wonder whether they’re becoming less useful. They are not ‘wrong’, they were designed to measure the first phase of crypto rather than the one that’s now…

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