Google to bring new rules for businesses seeking to advertise crypto in EU
Starting mid-April, crypto exchanges and wallet providers will be required to be MiCA-compliant to advertise on Google in the European Union.
Google is changing its advertising policy for crypto services in the European Union, requiring businesses to follow the Markets in Crypto-Assets rules. Starting April 23, companies that want to advertise crypto exchanges and software wallets on Google in the European bloc must be licensed as a Crypto-Asset Service Provider under the Markets in Crypto-Assets regulation by a “relevant national competent authority,” Google said in its official notice.
The updated policy covers 30 countries, including Germany, France, Italy, and Spain. In addition to MiCA licensing, Google said…
