Starting from April 23, 2025, Google will apply new strict rules regarding crypto advertising in Europe, in accordance with the recently implemented MiCA (Markets in Crypto-Assets) regulatory framework. This decision, announced in a policy update on March 24, marks a major turning point for platforms wishing to promote services related to cryptocurrencies on the search engine.

Crypto advertisements: a framework under MiCA in Europe

From April 23, 2025, all advertising related to cryptocurrency exchanges or crypto wallets must necessarily originate from entities duly…