Coinbase has struck a deal with the Golden State Warriors NBA team, the latest sign that digital asset companies are taking a fresh look at the value of U.S.-based sports marketing deals—and that teams and leagues are keen on such deals after many were burned in the wake of FTX’s collapse.
As part of the deal, the crypto exchange’s branding will be featured prominently across the Warriors’ Chase Center and the team’s limited-edition merchandise, Coinbase said in a statement this week. The trading platform will also run on-chain giveaways and game-day activations for Warriors fans.
The deal deepens Coinbase’s existing multi-year partnership with the NBA, as U.S.-based sports marketing deals experience a broader resurgence in the…
Nov 16 2024
