Giant Eagle plans to invest $100M in strategic push amid heavy competition
Flush with cash after selling GetGo for $1.6 billion, Giant Eagle is prepared to spend more than $100 million to renovate stores and show customers it’s serious about lowering prices.
The investment spree starts Thursday and will run through 2026, marking the start of a “new era” for Giant Eagle, according to president and CEO Bill Artman.
The Cranberry-based grocer calls it the “Because It Matters” campaign — a marketing push, strategic shift and apology tour for high prices rolled into one.
“I want to be the best version of Giant Eagle that we can be,” Artman told TribLive on Tuesday at Giant Eagle’s headquarters. “And I know we haven’t done that over the last couple of years.”
Customers agree. The…
