(Bloomberg) — Sports betting is increasingly competing with traditional investing for younger Americans’ attention, with more than a quarter of Gen Z investors saying they see gambling on sports as part of their long-term financial strategy, according to a survey by personal finance platform Betterment.

About 26% of Gen Z investors born between 1997 and 2007 said they treat sports betting as a deliberate, ongoing component of their financial plans, according to an online survey of 1,000 U.S. retail investors published Wednesday. That’s compared with about 14% of millennials (born between 1981 and 1996), 6% of Gen X (born 1965 to 1980) and 1% of baby boomers (born before 1965).

More than half of young investors said they had…