In brief
- Texas Tech has secured a $70 million, 15-year naming rights deal with Galaxy Digital to rebrand its football stadium.
- The partnership establishes Galaxy as the official digital assets partner and creates new NIL opportunities for student-athletes.
- This deal supports Galaxy’s strategic shift from crypto trading toward large-scale AI and high-performance computing infrastructure in Texas.
Starting with the 2026 season, Texas Tech’s football stadium—currently Jones AT&T Stadium—will be rebranded Galaxy Stadium. Galaxy Digital, the Nasdaq-listed (GLXY) trading, asset-management and data-center company, announced a 15-year naming-rights deal with Texas Tech on Friday.
The timing is convenient for the Red Raiders. Texas Tech…
