From Product Convenience to Unified Managed Households
The unified managed account has undergone a quiet but powerful evolution over the past two decades as managed accounts continue their journey to client centricity. What began as a tool to enhance the client experience and consolidate multiple separately managed accounts into a single registration has evolved into a methodology central to how wealth managers scale advice, personalize portfolios and position themselves for adopting unified managed households.
Working toward the UMH has become a top goal for many firms. According to Cerulli Associates, 52% of managed account sponsors now rank UMH among the top three priorities, up from 44% just two years ago. The aspiration is to bring together a client’s disparate accounts, goals, tax…
