From coins to miners: Trump family’s crypto playbook
Eric Trump, Executive Vice President of the Trump Organization, speaks at the Bitcoin Asia conference, in Hong Kong, China, August 29, 2025.Tyrone Siu/Reuters
The trading debut of $WLFI, a token linked to a cryptocurrency venture affiliated with U.S. President Donald Trump’s sons, has cast a spotlight on the family’s growing footprint in the space.
Cryptocurrency has become a recurring theme in the family’s business empire, even as critics have flagged potential conflicts of interest given Trump’s pledge to make the U.S. the “crypto capital of the planet.”
The White House, however, has denied any wrongdoing. All of Trump’s multi-billion-dollar real estate, golf, media and other business interests…
