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From a Lamborghini’s Roar to a Moët’s Pop: How Sound Became One of Luxury’s Most Powerful Tools

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From a Lamborghini’s Roar to a Moët’s Pop: How Sound Became One of Luxury’s Most Powerful Tools

Nothing about the feeling of driving a Lamborghini is accidental. According to Maurizio Reggiani, the marque’s chief technical officer, the sensation springs directly from the noise of those 12 screaming cylinders. That high-pitched roar triggers excitement,…

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