Forget crypto, gold and stocks: Why India’s ultra-rich are buying land

While much of middle India eyes 3BHKs and weekend villas, the country’s ultra-wealthy are operating in a very different stratosphere.

According to luxury real estate advisor Aishwaraya Shri Kapoor, India’s top 0.001%, from unicorn founders to legacy dynasties, are quietly building Rs 75–500 crore portfolios, but not in stocks or crypto. Their focus is on land and branded real estate.

Kapoor’s recent LinkedIn post highlights the buying patterns of India’s ultra-rich. These families aren’t just acquiring homes, they’re securing pre-leased commercial floors, high-value land parcels, trophy penthouses and branded residences in Delhi, Mumbai, Goa, Dubai, and London.

And they aren’t chasing traditional return on investment….

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