In brief
- Interactive Strength is allocating up to $500 million to purchase Fetch.ai (FET) tokens for its crypto treasury.
- The company plans to use the tokens to support AI-powered fitness products.
- CEO Trent Ward said the decision reflects utility over speculation, and a shift away from the popular Bitcoin-focused treasury model.
As companies and governments consider adding Bitcoin to their treasuries, Austin, Texas-based Interactive Strength is taking a different route—committing up to $500 million to buy Fetch.ai (FET) tokens as part of a targeted cryptocurrency strategy.
Rather than following the trend of holding Bitcoin as a hedge or brand signal, Interactive Strength is tying its crypto strategy directly to its AI integration…
Jun 13 2025
