First-Mover Advantage Fades as Corporate Crypto Goes Crowded
The adoption of cryptocurrencies, especially Bitcoin (BTC), Ethereum (ETH) and Solana (SOL), as treasury reserve assets by corporations has surfaced as a significant financial strategy in recent years, with the momentum picking up more strongly in 2025.
This trend has gained momentum, propelled by objectives such as inflation protection, portfolio diversification, and the need for brand distinction, even in the face of regulatory hurdles and market fluctuations.
Worldwide, more than 90 publicly traded companies have Bitcoin assets recorded on their balance sheets, with the United States at the forefront of corporate and government adoption, according to Bitcoin Treasuries.
The stock performance of companies holding crypto reserves…
