The 2026 FIFA World Cup just entered its Round of 32 knockout stage, and something interesting is happening off the pitch. Fan token prices are swinging with every whistle, prediction market volumes have crossed $2B, and the first-ever crypto exchange sponsorship in World Cup history is beaming Kraken’s logo across three countries.

Kraken, Chiliz, and the crypto infrastructure behind the matches

Kraken officially became FIFA’s Official Crypto Exchange Supporter on June 9, 2026. That title might sound like corporate word salad, but here’s the thing: it makes Kraken the first dedicated crypto exchange to ever support a World Cup. The exchange has activated its presence across host cities in the United States,…