The 2026 FIFA World Cup is rolling through its group stage, and with match officials now appointed for games 21 through 24, the tournament’s crypto partnerships are getting exactly what they paid for: exposure to the largest captive audience in global sports.

This isn’t just any World Cup. The expanded 48-team format means 104 total matches spread across Canada, Mexico, and the United States.

The crypto lineup behind the world’s biggest tournament

Kraken holds the title of Official Crypto Exchange Supporter, a designation announced in June 2026.

Chainlink is supplying oracle infrastructure for the tournament’s prediction markets, essentially serving as the bridge between real-world match results and on-chain…