Ferrari’s 499P Hypercar: Betting on Crypto and AI for a Historic Auction


14h05 ▪
4
min read ▪ by
Eddy S.

Summarize this article with:

Ferrari makes history by organizing the first auction of a legendary racing car, the 499P Hypercar, exclusively in crypto. This initiative, combining technological innovation, AI, and automotive tradition, aims to attract a new generation of investors. Analysis of an auction that could revolutionize the luxury market.

An auctioneer with a Ferrari at a crypto auction, holding bitcoin.An auctioneer with a Ferrari at a crypto auction, holding bitcoin.

In brief

  • Ferrari organizes the first crypto auction for its 499P Hypercar, reserved for members of its Hyperclub via a dedicated token.

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