New research shows executives are likely to overestimate the financial benefits of strategy planningas conducted by an overwhelming majority of large companiesby a factor of five.
Executives at 88% of large companies engage in strategy planning, according to the research featured in a chapter of “Focus: How to Plan Strategy and Improve Execution to Achieve Growth,” a new book co-authored by Vikas Mittal, professor of marketing at the Rice’s Jones Graduate School of Business, and Shrihari Sridhar,…

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