European clubs face growing reliance on crypto sponsors as regulatory flags rise
A growing number of Premier League teams are entering sponsorship agreements with cryptocurrency and online trading firms that operate outside UK and EU regulatory oversight, according to an analysis carried out by Investigate Europe and shared by The Observer.
The trend follows the phaseout of front-of-shirt bookmaker logos beginning next season, prompting clubs to explore new commercial categories.
Investigate Europe identified 53 active partnerships between crypto or trading platforms and European football clubs for the current campaign. More than a third of clubs across the top leagues in England, Germany, Italy, Spain, and France have agreements in place for 2025/26. In the Premier League, the proportion is about…
